The ward of Farringdon Without contains some of the City’s most famous drinking establishments. In the south of the ward the area, the hard drinking culture of Fleet Street hacks was accommodated by the famous El Vinos and Ye Olde Cock Tavern. Moving northwards the White Swan was where Dorothy L Sayers chose the pub for a part in her Lord Peter Wimsey novel, Murder Must Advertise. The pub used to be owned by Hoare & Co, the famous London banking firm which also has its HQ in the ward on Fleet Street. The grand mirror on the wall still proclaims ‘Hoare & Co’s Celebrated Imperial Stout & Sparkling Ales’. In the north of the ward are the famous pubs situated around Smithfield meat market which in the days of strict licensing hours were allowed to operate early hours to accommodate the early morning butchers but who also accommodated the doctors and staff of Barts hospital and increasingly city traders working far eastern time.